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It is likely that PewDiePie has a negative enough image that YouTube believes that associating a given brand with his content will not generate ROI for the adve
by Skunkleton 8y ago
It is likely that PewDiePie has a negative enough image that YouTube believes that associating a given brand with his content will not generate ROI for the advertisers. By demonetizing these videos 1) the advertisers win because their ads are shown more frequently in "profitable" spots, 2) YouTube wins because they build trust with their advertisers, and 3) YouTube wins again because they don't have to pay out to the content creator for valueless ad spots.
- lackbeard 8y agoPewDiePie viewers aren't profitable to advertisers?
- monetus 8y agohttps://en.wikipedia.org/wiki/PewDiePie#Controversial_videos,_network_drop,_streaming_and_future._(2017-) https://en.wikipedia.org/wiki/PewDiePie#Controversial_videos... I remember the headlines, but had to go to wikipedia to see why they abandoned ship.