I just assumed it was developed after a long period of market testing different phrases to see what audiences liked best. - "Cause it to be." - "Arrange for t

I just assumed it was developed after a long period of market testing different phrases to see what audiences liked best. - "Cause it to be." - "Arrange for things to be as we discussed." - "Instantiate that state of affairs." - "In regards to bringing about what we had just been describing: yes." - "OK. Fine." - "I've had quite a bit of tea today and I'll be in the lavatory. Please ensure our plans come about by the time I return." - "Just do it!" By the time the market testing team had decided the final phrase was the most successful, they realized Nike already got to it first and had to throw something in at the last minute.