I don't see how you can solve the 'financially illiterate people [will be led] astray' with some other metric. Profit is similarly useless without context (e.g.

I don't see how you can solve the 'financially illiterate people [will be led] astray' with some other metric. Profit is similarly useless without context (e.g. Is this reoccurring, or one-time?). Giving all the metrics you might care to can still lead financially illiterate people astray.