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I respectfully disagree. Without context, revenue by itself is less than 'who cares', it can be something of a damaging number in the sense that it can lead fin
by ademup 8y ago
I respectfully disagree. Without context, revenue by itself is less than 'who cares', it can be something of a damaging number in the sense that it can lead financially illiterate people astray.
- Afton 8y agoI don't see how you can solve the 'financially illiterate people [will be led] astray' with some other metric. Profit is similarly useless without context (e.g. Is this reoccurring, or one-time?). Giving all the metrics you might care to can still lead financially illiterate people astray.
- rhizome 8y agoLots of financially literate people exaggerate the significance of revenue numbers. It's a close cousin to EBITDA, often just a way to avoid admitting you aren't making money.