Ben Thompson at Stratechery may not have been the first to suggest this, but he has made a strong argument that Apple should spinoff the Mac business. Either to

Ben Thompson at Stratechery may not have been the first to suggest this, but he has made a strong argument that Apple should spinoff the Mac business. Either to a subsidiary or to a 3rd party. I see a lot of risk and potential downsides, but with each new disaster of MBP released or eternity between updates it becomes more attractive. The tight integration with the iPhone (phone calls, messages, handoff) might suffer and that would be painful.