> Yes, but the question is, would your cards have been just as effective had you only relied on a simple, but professional looking, logotype. I doubt it. > Th

> Yes, but the question is, would your cards have been just as effective had you only relied on a simple, but professional looking, logotype. I doubt it. > The purpose of a logo is brand recognition. That depends very much on the stage of your business, and still runs counter to the author's point. > I outperformed and outlasted several friends who jumped in the game at the same time with fancy logos and websites. "Fancy" doesn't necessarily mean professional or polished, and presentation is only one aspect of a business. It doesn't guarantee a business's survival, but it can help you get a head-start.