It seems to me that they are very well known at this point, and don't have significant competition. I don't see why they would be spending so much money for mar

It seems to me that they are very well known at this point, and don't have significant competition. I don't see why they would be spending so much money for marketing... maybe in the past, maybe in the future. I must not understand the market. I'm sure there's plenty of analysis of this out there, so I should read some articles.