I did a panel on ICOs last Thursday. Me as crypto skeptic, two crypto guys as well. Video here: https://davidgerard.co.uk/blockchain/2018/06/14/topline-comms-h

I did a panel on ICOs last Thursday. Me as crypto skeptic, two crypto guys as well. Video here: https://davidgerard.co.uk/blockchain/2018/06/14/topline-comms-how-to-launch-a-successful-ico-with-me-on-the-panel/ https://davidgerard.co.uk/blockchain/2018/06/14/topline-comm... (no transcript, sorry) We all concurred: assume your ICO is a security, talk to your regulators. And, ah, don't do fraud - "fake it till you make it" needs to not become "make material misstatements when making an offering". Doing your best to do things properly will definitely make regulators much more helpful. Remember that financial regulators actually want you to do well in business, and make a great big pile of money! The SEC's mission statement is: "protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation." They'll be delighted to help with that third part as long as you're not messing with the first two parts. Note also that the regulators are all going "what on earth", and they all talk to each other. FINMA in Switzerland has some surprisingly clear guidance on ICO tokens. Basically: it's a security unless it's pure utility, and if your "utility" token is exchange-tradeable it probably becomes a security. We expected this would be a good rule to work to. Let me stress again: talk to your regulators first. One of the guys on the panel (Davide Vicini from Maveric SA) spends way too much of his time helping ICOs who launched and then tried to square things with the regulators.