What worked for us (http://ReviewGist.com http://ReviewGist.com) was what Mike suggested at http://blog.guykawasaki.com/2006/11/how_to_get_in_t.html http://blo

What worked for us (http://ReviewGist.com http://ReviewGist.com) was what Mike suggested at http://blog.guykawasaki.com/2006/11/how_to_get_in_t.html http://blog.guykawasaki.com/2006/11/how_to_get_in_t.html. Essentially: Make is short, not more than a couple of sentences and relate it to something already existing.