They have been[0], but that's not the point. Your claim that no industry or company had done this before Apple's "marketing blitzkrieg" is incorrect, and has i

They have been[0], but that's not the point. Your claim that no industry or company had done this before Apple's "marketing blitzkrieg" is incorrect, and has in fact been standard practice in certain industries for decades. [0]https://en.wikipedia.org/wiki/Atari_Games_Corp._v._Nintendo_of_America_Inc.#Decision https://en.wikipedia.org/wiki/Atari_Games_Corp._v._Nintendo_...