Actually I think the first 2 sentences here nail this for me. If your aim is to own a category, and you have a chance at designing an awesome product. If your

Actually I think the first 2 sentences here nail this for me. If your aim is to own a category, and you have a chance at designing an awesome product. If your aim is to dethrone the current market leader in a category - well your odds are a lot lower as your focus is off.