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I think it was more a matter of total control, over the OS, the hardware specs, etc. They needed to provide a better turn-key experience for their users, inclu
by Isamu 8y ago
I think it was more a matter of total control, over the OS, the hardware specs, etc. They needed to provide a better turn-key experience for their users, including taking into account what long-term maintenance is like.
- cpeterso 8y agoSquare on iPads has inadvertently given Apple a beachhead in retail stores. I imagine Square wants these new devices to block Apple from converting these retail iPad users to a competing Apple services.
- StudentStuff 8y agoApple isn't interested in getting into a shrinking industry like retail. The hand holding and R&D required are extensive, and don't generate enough profit to meet Apple's margin goals.
- cpeterso 8y agoI see what you mean. With Apple Pay, Apple can slide into retail payment processing but they only have to deal with OEMs and banks, not every mom 'n' pop retail store.