Yep. Although I would say the numbers (in % succeeding and in the absolute $ of their success) is much higher outside the walled garden of YouTube. You've got s

Yep. Although I would say the numbers (in % succeeding and in the absolute $ of their success) is much higher outside the walled garden of YouTube. You've got strong affiliate marketing programs, you've got retargeting ad companies, you have "sponsored editorial" copywriting, you have VSCO, etc. Overall the world of "advertising" is probably better than it's ever been. Every time I see a traditional 30 second TV spot these days (rare) it's like a flashback to the early 90s.