I think you’re right to expect that many “influencer” careers will be reasonably short. It’s probably similar to any celebrity, really. Some stay in the spotlig

I think you’re right to expect that many “influencer” careers will be reasonably short. It’s probably similar to any celebrity, really. Some stay in the spotlight for ages, but they’re rare, I’d guess most have somewhere from ~1-10 years of true fame. It’s not just celebrities becoming less sexy as they age - fans are fickle and get bored quickly. With that being said, influencers have proven themselves to be entrepreneurial and great marketers. If someone has built their personal brand to $800K/year in revenue, I’d love for them to help build my businesses brand. I’ll bet a lot of these people could move on to a successful and lucrative career in marketing afterwards.