We're talking about different things. The article talks about selling cereal boxes. That's expendable, or at least less vital than other things. In a more ge

We're talking about different things. The article talks about selling cereal boxes. That's expendable, or at least less vital than other things. In a more general sense, design has its purpose, no question. How do you make something without designing it? Sure design is a big part of making a product, and is the heart of any business. But the article talks about lipstick.