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So is an "Influencer" simply just another word for a YouTuber?
by sicnus 8y ago
So is an "Influencer" simply just another word for a YouTuber?
- freehunter 8y agoAn influencer is someone with a strong social media presence, who has a large number of real human followers and the ability to "influence" the purchasing decisions of those followers. If Linus from Linus Tech Tips says not to buy the latest AMD Radeon X921gtstx, a large number of people won't buy it. That's an influencer.
- ryandrake 8y agoHow do they measure their ability to "influence" the purchasing decisions of their followers? How do their clients calculate ROI?
- Thersites 8y agoMy understanding is that the metrics used to calculate ROI differ from client to client. It's more an art (or scam) than a science, with a ton of grey area. Whatever metric the client's boss is really into at the moment can be marketed hard and inflated using unverifiable data if needed. A lot of people are incentivised to tell the story that influencers provide value to brands. I believe that this is less and less true every day.
- megaremote 8y agoSame as with any ad.
- deleted 8y ago[deleted]
- yasp 8y ago"Social media personality"
- frockington 8y agoThat's my favorite The Bachelor/The Bachelorette "job" title