> numerous good ideas that could have saved substantial money got ignored. I see a lot of that, too, and have in the past two and a half decades. It took me a

> numerous good ideas that could have saved substantial money got ignored. I see a lot of that, too, and have in the past two and a half decades. It took me a while to catch on to the difference between what got worked on and what didn't: the things that are measurable are the things that get worked on. In fact, the things that are most trivially measurable are always the things that get the most love. I think that some of the really big, really successful places like Amazon and Google have managed to get past this and actually put some effort into "speculative" projects, but most organizations spend all their time on the lowest hanging fruit, no matter how rotten it actually is.