Great to read about success the "hard way" -- over the long term, and without using free as a "hook" to bring in the initial users. And despite taking a slow a

Great to read about success the "hard way" -- over the long term, and without using free as a "hook" to bring in the initial users. And despite taking a slow and patient route overall, they would have failed faster (if the idea crashed) than if they had have gone freemium from the beginning.