3 ms·
A lot of people here are referring to the iPad as a tablet computer, but I think that most consumers and Apple do not think of the iPad as a tablet, slate, or o
by wikyd 16y ago
A lot of people here are referring to the iPad as a tablet computer, but I think that most consumers and Apple do not think of the iPad as a tablet, slate, or other terms that imply computer. It's an appliance. Apple doesn't highlight or easily make available the typical computer specs like RAM, chip speed, etc. You buy an iPad and you know the software will just work. You don't have to worry about if your iPad can run X program or Y program, etc. Any stress that most people associate with computers aren't even concerns with the iPad.
What surprises me about the PlayBook is that BB can't seem to make up it's mind about how it's marketing the product. They pretty clearly emulate the iPad in that the web, Flash, etc. just work, but at the same time they highlight specs that mark it clearly as a computer. These specs really don't matter when competing with Apple, because only a very smaller portion of the market would even consider the specs when choosing between the iPad and the BB. Even the name can't make up it's mind; Book really labels it as a computer, but Play makes it seem otherwise. I sort of assumed that BB would be targeting mainly enterprise customers at first with their tablet, but naming it Play really conflicts with even that strategy.
In short, the product seems like design by committee and I think it's identity crisis will be a problem for it.