> However, while omnichannel is growing in importance, our study suggests that 83% of shopping journeys still happen within a single channel — overwhelmingly in

> However, while omnichannel is growing in importance, our study suggests that 83% of shopping journeys still happen within a single channel — overwhelmingly in traditional stores, which account for almost 80% of apparel purchases today. The problem with this is marketing. Today, there is no effective way of targeted marketing for those 80%. That's a shame and there are tools to solve it, one is coalition loyalty programs. It's like a store loyalty program but for a coalition of stores. An important European brand for such a program is payback. I'm working on improving such a programs (and there aren't many, and this in spite of 80% store purchases) by making it location and customer-aware and suitable for even small businesses to enter the coalition. Currently it's a working server back end and I need another 2-4 months to come up with a good demo. I'm looking for potential clients and/or strategic investors to make it a real product if anyone is interested. email in profile.