Engineers are wise to the “magic beans” aspect of startups now. If you can make the case that your startup isn’t trying to exploit engineers' financial ignoranc

Engineers are wise to the “magic beans” aspect of startups now. If you can make the case that your startup isn’t trying to exploit engineers' financial ignorance you could really differentiate yourself. I’d start by coming up with a good answer to these questions: Why would joining your startup be better than starting their own? Will my (engineers) equity have the same preferences as those of the other investors? (2X liquidation, etc.) When you take a pay cut in exchange for equity, you're an investor.