I was surprised some of these myths were actually myths! When it comes to online shopping, which makes up a majority of my clothing purchases now, these facts

I was surprised some of these myths were actually myths! When it comes to online shopping, which makes up a majority of my clothing purchases now, these facts from the article are very important: 1. Spend is dramatically higher at brand stores and websites than in multibrand stores. 2. Very often, they are happy to rebuy the same or a similar item. 3. Most journeys are still overwhelmingly single-channel, though this is changing. For me, finding clothes that fit right can be difficult. I'm tall enough that many shirts are too short but many tall sizes are too long. Most brick-and-mortar stores don't stock tall sizes, so I had to go online to even try them. Since it's enough of a pain, I've settled on two or three brands whose sizing I know can work for me. If I were to shop somewhere like Macys or Macys.com, I'm dealing with several dozen brands, each with different sizing. If I stick with a brand, say Banana Republic or Gap, it's substantially easier and I'd tend to spend more money at one place rather than buying pieces here and there. On the other hand, I do not like online returns at all, so I try and stick with brands that have a physical presence I can utilize for returns. Additionally, many stores offer really great discounts that can be hard to parse and take advantage of in stores. They may have a %-off coupon valid for certain things, in combination with BOGO discounts that you can stack for big savings. Toying with that in an online shopping cart is really easy but is much more of a hassle in a store.