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I wouldn't ever pay for an agency to do user testing, and it has nothing to do with money. Your ideal tester is someone who cares enough about your product to
by nickjj 8y ago
I wouldn't ever pay for an agency to do user testing, and it has nothing to do with money.
Your ideal tester is someone who cares enough about your product to use it.
I also wouldn't even start developing the product unless I had a decent sized list of people who really want it.
In which case, testing it is easy. Just ask those people to test drive your app during development. If your app solves a real problem they will happily do it for free since it solves their problem, but you could also give them perks like giving them 2 months of your service for free when it launches.
Your users will naturally give you feedback if things are broken, so that handles post-launch real world testing. Of course you'll want to supplement that with heaps of automated tests too.
- daleco 8y agoAn agency or proper usability testing should provide you insights and ways to correct the usability issues based on the results. What you describe may work to get feedbacks and new feature requests. But you won't know why a user is not using a feature, where they are struggling, what they don't understand or see.
- nickjj 8y ago> An agency or proper usability testing should provide you insights and ways to correct the usability issues based on the results. What you describe may work to get feedbacks and new feature requests. But you won't know why a user is not using a feature, where they are struggling, what they don't understand or see. If you use heatmaps and other analytical tracking tools you can see how users interact with your app. That's all you really need to see why a user isn't using a feature, struggling with the UI or happen to not see something. An agency would just have X number of paid employees systematically going through your UI and giving you their opinions on what they think is best, but that might not align with what your real users are doing.