> People want escapism Do they really though? People are told and trained all their lives to want escapism. That their lives could be better if they drank X, d

> People want escapism Do they really though? People are told and trained all their lives to want escapism. That their lives could be better if they drank X, drove Y and wore Z. It's a natural side effect of branding and advertising. It's not enough to sell to the people who actually need your product, you have to convince others that they want it too. Consumerism is not a natural human mechanism. It's a hack of commerce and something we've only really been exposed to —in any scale— for the last couple of hundred years.