This is how the EU market has worked, in many ways, for years. There have always been moats due especially to localization and payment gateway issues. See: the

This is how the EU market has worked, in many ways, for years. There have always been moats due especially to localization and payment gateway issues. See: the legendary Samwer Bros clone companies. Certainly GDPR only increases the width of these moats, but the market dynamic isn't much new.