If your business has nothing to do with cryptography or you are not are cryptographers, then no, you should not be rolling your own cryptographic protocol. As

If your business has nothing to do with cryptography or you are not are cryptographers, then no, you should not be rolling your own cryptographic protocol. As for the previous comment, I mean that if your business has nothing to do with cryptocurrencies or blockchain, and your entire motivation is to jam in some vague token into your business model for the purpose of fundraising, then no you shouldn't be doing an ICO. Do what makes sense from all angles, not just the one angle of needing a fundraising method.