I wonder if this market segment will evolve to be similar to the games industry, where market leadership shifts along with customers interests. In the games in

I wonder if this market segment will evolve to be similar to the games industry, where market leadership shifts along with customers interests. In the games industry a few big exclusives can shift fortunes significantly. The Playstation 4's significant success has come at the expense of the Xbox, and a driving factor of this success has been a superior exclusive content library.