See I was going about this with the presumption that those results would be studied, reproduced studied more and fully understood before LabCo. Whiskey made it

See I was going about this with the presumption that those results would be studied, reproduced studied more and fully understood before LabCo. Whiskey made it to market. Aren't those 'different and unpredictable results' sort of the point when one aims to 'redefine U.S. whiskey'?