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Yes, but the question is, would your cards have been just as effective had you only relied on a simple, but professional looking, logotype. The purpose of a log
by bradleyland 16y ago
Yes, but the question is, would your cards have been just as effective had you only relied on a simple, but professional looking, logotype. The purpose of a logo is brand recognition. As someone who did the local consultant thing and built it to a comfortable income, I can say with confidence that the logo had little or nothing to do with it. I outperformed and outlasted several friends who jumped in the game at the same time with fancy logos and websites.
- thaumaturgy 16y ago> Yes, but the question is, would your cards have been just as effective had you only relied on a simple, but professional looking, logotype. I doubt it. > The purpose of a logo is brand recognition. That depends very much on the stage of your business, and still runs counter to the author's point. > I outperformed and outlasted several friends who jumped in the game at the same time with fancy logos and websites. "Fancy" doesn't necessarily mean professional or polished, and presentation is only one aspect of a business. It doesn't guarantee a business's survival, but it can help you get a head-start.