I believe a number of brands use software to monitor social channels for tags/locations related to their brand. This happens, of course, in near realtime and th

I believe a number of brands use software to monitor social channels for tags/locations related to their brand. This happens, of course, in near realtime and then it becomes fairly simple to identify them and start manufacturing instagrammable circumstances - comp'd bottle of wine, pretty amenities sent up to the room, etc.