I think you misunderstand the situation. Influencers are offering ad space, not reviews. There's no promise of impartiality. Also, those "reputable magazines

I think you misunderstand the situation. Influencers are offering ad space, not reviews. There's no promise of impartiality. Also, those "reputable magazines" still sell ads to the companies they cover. There's zero difference here. > Those so-called "influencers" aren't really about serving their audience They're about serving their customers, ie, the brands. Some do a great job; others do not. And others, as discussed in the article, aren't even trying to provide marketing services and are just trying to scam a free hotel stay. Similarly, some ad networks aren't even trying to provide value to clients and are just trying to soak up advertising dollars, but that doesn't mean all advertising is a scam.