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From another angle, I wonder why their readers trust the influencers when they are well-known to be bought and paid for.
by forapurpose 8y ago
From another angle, I wonder why their readers trust the influencers when they are well-known to be bought and paid for.
- themodelplumber 8y agoSome influencers take this issue head-on because they know their followers will actually be buying and evaluating the stuff they are reviewing. So they want to build trust because they know it'll be obvious if they are shilling. Newspaper columnists faced this question long before the internet, and some did handle it really well.
- pessimizer 8y agoBecause the quality of the product or experience is irrelevant. The goal is to imitate the influencer, and to thereby also become someone who people want to imitate. If I can pattern myself 90% after someone that other people are imitating, those other people are virtually already 90% imitating me anyway, they just don't know it yet. If I can get them to remember my name, and a significant chunk to think that my 10% difference is in qualities where I'm superior to the person I'm imitating, I've at least carved out a niche, but I maybe on the road to completely replacing them. Of course on a very small scale, this could just be amongst people at my workplace, or who go to my college.
- forapurpose 8y agoVery insightful; thanks.