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"We want an on-demand nexus." up until a point ... HBO has been all about the entire pipeline from its inception because it feels (and has proven) that its con

"We want an on-demand nexus." up until a point ... HBO has been all about the entire pipeline from its inception because it feels (and has proven) that its content alone is good enough for it to be purchased a la carte. Netflix and all others see this and say ... theres a business model here. Fastforward 20 years, creating good content is cheaper. There are more film grad students to make the supply cheaper. Add to that the internet which allows you to be your own distributor. Basically its easier to be HBO today than when HBO started and you still get the added profits that HBO gets vs not generating your own content. We want a hub but well take what we can get as long as the content is good. And we will get custom content because we have shown it pays. I guess we dont want the hub enough.

AckSyn 8y ago
Apple has been trying to do the on-demand nexus on their platform for a while, but a lot of services don't want to play ball. Notably Netflix and Hulu. Which doesn't make sense to me since you'd be paying for whatever services anyways, just using the Apple branded app to view it through w/o their shitty interface (Netflix and Hulu interfaces really blow).
hakfoo 8y ago
"We want a hub but well take what we can get as long as the content is good." I'm not sure. Convenience seems to trump content in a lot of markets. If you have a solid baseline level of content, the best experience wins. In that regard, a fragmented market could cause the entire streaming model to-- well perhaps not collapse, but fail to flower fully. Cable says "Yeah, you're spending $80 per month, but there's one consistent UI, one login, one bill." Streaming with one service like pre-fragmentation Netflix, says "You're spending $10 per month, getting a modest content pool, and it's all still pretty easy to use." But how will people respond to "You're spending $50 per month, get a fairly broad selection of content, but it's all scattered across a bunch of services which behave subtly differently and have to be managed independently?" They might well respond by going back to the less-hassle cable option, or just shed services til they get to something that feels manageable-- one or two services, maybe paying for a month of something else to binge its signature show once a year. Netflix and HBO might kick out enough big draws to justify subscribing year-round, but will a low-budget or niche player?

AckSyn 8y ago

Apple has been trying to do the on-demand nexus on their platform for a while, but a lot of services don't want to play ball. Notably Netflix and Hulu. Which doesn't make sense to me since you'd be paying for whatever services anyways, just using the Apple branded app to view it through w/o their shitty interface (Netflix and Hulu interfaces really blow).

hakfoo 8y ago

"We want a hub but well take what we can get as long as the content is good." I'm not sure. Convenience seems to trump content in a lot of markets. If you have a solid baseline level of content, the best experience wins. In that regard, a fragmented market could cause the entire streaming model to-- well perhaps not collapse, but fail to flower fully. Cable says "Yeah, you're spending $80 per month, but there's one consistent UI, one login, one bill." Streaming with one service like pre-fragmentation Netflix, says "You're spending $10 per month, getting a modest content pool, and it's all still pretty easy to use." But how will people respond to "You're spending $50 per month, get a fairly broad selection of content, but it's all scattered across a bunch of services which behave subtly differently and have to be managed independently?" They might well respond by going back to the less-hassle cable option, or just shed services til they get to something that feels manageable-- one or two services, maybe paying for a month of something else to binge its signature show once a year. Netflix and HBO might kick out enough big draws to justify subscribing year-round, but will a low-budget or niche player?