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Gullible teens with money, which is why their influence can be worth money. Which is why this stuff works for premium mediocre products. Stuff that is more exp

Gullible teens with money, which is why their influence can be worth money. Which is why this stuff works for premium mediocre products. Stuff that is more expensive, but still within the reach of the middle class. But their followers cannot afford 1000 dollar a night hotels. So if I was a luxury hotel, I'd tell them to fuck off. But if I was a cupcake shop, I'd let each of these influencers eat whatever they wanted for free.

staticautomatic 8y ago
That's not really how it works. The hotel puts up the influencer in the ludicrously expensive over-water bungalow or deluxe suite or whatever. Followers book the cheaper rooms hoping for the same experience.
- rhino369 8y ago
  That would be a good model, but in my experience, luxury hotels don't have cheap rooms.
  - staticautomatic 8y ago
    It really depends on what kind of hotel and where in the world it is. What you say is true of Paris, Aman hotels, some Four Seasons properties, African safaris, most of the Maldives, and a handful of other places and hotel operators. It's not true of many others, some of which are surprising: Mauritius, Vienna, much of Asia (esp Japan and Thailand), much of South America, most of India, a lot of Italy, and even French Polynesia.
  - charlesdm 8y ago
    Depends what you consider expensive of course. You're not going to find a 5-star hotel in London at £99 a night, no. Then again, it's a 5-star hotel, so service will generally be good (and that is worth something in my view).
- prawn 8y ago
  Or alternatively, the influencer has the grand holiday experience for no real occasion while the follower springs for it as a treat for their honeymoon or milestone or something.
coatmatter 8y ago
It's not even limited to teens - those with the most money to spend are probably more likely to be in their 20s working their first "real" jobs and having "fun". They've learned about "disposable" incomes, low attachments/commitments (being truly free of parents/guardians), and feel that spending is their just reward for slogging it Monday to Friday. It's a typical "work hard, play harder" mentality, and encouraged by many cultures (including Japanese?). Alcohol is also factor in some way with many decisions - it probably doesn't come as a surprise to non-drinkers just how expensive a weekly habit can get. It also helps to be able to work on spreadsheets and compound interest calculations whilst staying strictly sober. ;) Overall in the end, it's still the same old phenomenon; advertising, but carried through a newer medium. TV infomercials, print ads and telemarketing used to be big, but that's passé now. Perhaps what I find more interesting about the OP is how there are still so many businesses with informal processes when it comes to promotion - even something as a simple as an up-to-date Google Maps listing can sometimes go neglected.

staticautomatic 8y ago

That's not really how it works. The hotel puts up the influencer in the ludicrously expensive over-water bungalow or deluxe suite or whatever. Followers book the cheaper rooms hoping for the same experience.

rhino369 8y ago
That would be a good model, but in my experience, luxury hotels don't have cheap rooms.
- staticautomatic 8y ago
  It really depends on what kind of hotel and where in the world it is. What you say is true of Paris, Aman hotels, some Four Seasons properties, African safaris, most of the Maldives, and a handful of other places and hotel operators. It's not true of many others, some of which are surprising: Mauritius, Vienna, much of Asia (esp Japan and Thailand), much of South America, most of India, a lot of Italy, and even French Polynesia.
- charlesdm 8y ago
  Depends what you consider expensive of course. You're not going to find a 5-star hotel in London at £99 a night, no. Then again, it's a 5-star hotel, so service will generally be good (and that is worth something in my view).
prawn 8y ago
Or alternatively, the influencer has the grand holiday experience for no real occasion while the follower springs for it as a treat for their honeymoon or milestone or something.

coatmatter 8y ago

It's not even limited to teens - those with the most money to spend are probably more likely to be in their 20s working their first "real" jobs and having "fun". They've learned about "disposable" incomes, low attachments/commitments (being truly free of parents/guardians), and feel that spending is their just reward for slogging it Monday to Friday. It's a typical "work hard, play harder" mentality, and encouraged by many cultures (including Japanese?). Alcohol is also factor in some way with many decisions - it probably doesn't come as a surprise to non-drinkers just how expensive a weekly habit can get. It also helps to be able to work on spreadsheets and compound interest calculations whilst staying strictly sober. ;) Overall in the end, it's still the same old phenomenon; advertising, but carried through a newer medium. TV infomercials, print ads and telemarketing used to be big, but that's passé now. Perhaps what I find more interesting about the OP is how there are still so many businesses with informal processes when it comes to promotion - even something as a simple as an up-to-date Google Maps listing can sometimes go neglected.