>Why is that a useful framework, though? >why shouldn't the devices I use switch to my context instead of me switching to theirs? Mostly because, in my opinio

>Why is that a useful framework, though? >why shouldn't the devices I use switch to my context instead of me switching to theirs? Mostly because, in my opinion, every attempt to create a device that does that has resulted in failure, and those failures are due to fundamental opposing priorities with each 'mode'. I may of course be wrong, in which case you're right this framework should be junked. But so far nobody's cracked both use cases well with a single setup, and the model holds. IMO. >How does this philosophical split help Apple in the long term? For a brand that's betting so heavily on the walled garden, ecosystem-based sales and marketing methods, having an 'answer' to every consumer need is essential to is to not have an answer for one of your customer's needs, ecause that opens the door for that customer to adopt something outside your ecosystem. Keep them within the curated suite of products you offer, and keep them happy, or you'll see attrition. Note all of the noise about the latest MBP devices and how they're no longer meeting the needs of many content creators, to see how tricky this can be.