What makes this different than a co-op, aside from the "definitely not a scam guys, honest!" overtones of selling unregulated stock disguised as tokens? That an

What makes this different than a co-op, aside from the "definitely not a scam guys, honest!" overtones of selling unregulated stock disguised as tokens? That and hosting everything "on the blockchain" for some inscrutable reason? And what does hosting news "on the blockchain" even mean in any practical sense? That I'll have to install a crypto-mining client just to read their articles? Or that they won't use normal webservers to host their content?