People also want to feel unique and special. If you can show them something they can have/do that everyone else is not doing or doesn't know about then that has

People also want to feel unique and special. If you can show them something they can have/do that everyone else is not doing or doesn't know about then that has value to them. Even if it's as simple as a restaurant that they already go to, but don't know about something great you can order or experience there.