Old Spice's campaign with "The Man Your Man Could Smell Like", particularly the personalized videos that he made for random people on YouTube, Twitter, Reddit,

Old Spice's campaign with "The Man Your Man Could Smell Like", particularly the personalized videos that he made for random people on YouTube, Twitter, Reddit, 4chan, and others: http://mashable.com/2010/07/13/old-spice-gu/ http://mashable.com/2010/07/13/old-spice-gu/ It's the only ad campaign that has made me go out and buy a product basely only on that ad campaign.