> The "design" branch is the one concerned with the design of things that don't change the function of your product, just the appearance. It's makeup. This is

> The "design" branch is the one concerned with the design of things that don't change the function of your product, just the appearance. It's makeup. This is where you are pointing out a big problem in most organizations. Design in many organizations is treated as purely visual, when it really shouldn't be. If this is the role of design in your organization, then yes, absolutely, it is expendable. Lipstick. But you don't want lipstick. There's also interaction design / product design. You want someone who can, BEFORE a person even puts a line of code down, understand what the user wants to do and make sure the user experience makes sense in that context, through real user testing and rapid iteration. It's just cheaper to think and change on paper or a whiteboard. Once it's implemented, it is very costly to change. This type of design is not lipstick. It is the process by which a product takes shape... and it is not expendable.