Have a story worth writing about (that you would read yourself, if it wasn't about your startup). Watch the video. He really does describe ways to get TechCru

Have a story worth writing about (that you would read yourself, if it wasn't about your startup). Watch the video. He really does describe ways to get TechCrunched. My startup was profiled earlier this year (and it was a great generator of traffic, leads -- and customers). So, at least in our case, it was worth it.