I read this section and it seems that e-mail communication is indeed excluded because of PECR: > If you intend to process personal data for the purposes of dir

I read this section and it seems that e-mail communication is indeed excluded because of PECR: > If you intend to process personal data for the purposes of direct marketing by electronic means (by email, text, automated calls etc) legitimate interests may not always be an appropriate basis for processing. They even prepared a table listing marketing methods and "Emails/text messages to individuals – without ‘soft opt-in’" is marked as "not likely to be appropriate". By the way, they definie "soft opt-in" like this: > The term ‘soft opt-in’ is sometimes used to describe the rule about existing customers. The idea is that if an individual bought something from you recently, gave you their details, and did not opt out of marketing messages, they are probably happy to receive marketing from you about similar products or services even if they haven’t specifically consented. However, you must have given them a clear chance to opt out So there are quite a few (very reasonable) conditions. If I bought something from you and didn't explicitly agreed to receive marketing e-mails, you are not allowed to fill my mailbox with spam.