While they're obviously customer-focused in the sense that they sell products people want, they're nowhere near "Earth's most customer-centric company" (their c

While they're obviously customer-focused in the sense that they sell products people want, they're nowhere near "Earth's most customer-centric company" (their claim) or even universally very customer-centric. Amazon's UX dark patterns to upsell members to Prime are infamous, as are their paid shipping upsell UI. Those UIs aren't merely neutral between the customer and Amazon, they're deliberately deceptive. Even among very large tech companies, not that many have released UIs as deceptive as some of Amazon's. Try buying a medium-size or larger item without Prime to see some of them. They are absolutely fantastic at convincing some of the public (and a much smaller percentage of employees…) they're uniquely customer-centric.