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Actually co-mingling in the same warehouse bin is of little to no benefit to Amazon. The benefit is derived by having the same item in different bins, which are

Actually co-mingling in the same warehouse bin is of little to no benefit to Amazon. The benefit is derived by having the same item in different bins, which are in geographically diverse warehouse locations. Amazon saves big bucks by shipping from the most cost effective location in relation to the customer.

oldcynic 8y ago
As far as ordering is concerned they are the same. How Amazon handle within a warehouse or across multiple doesn't change the effect to consumers: If FakeCo send 200 fake headphones to Amazon, co mingle, and Amazon have 800 genuine headphones: 80% of purchases from both Amazon and FakeCo will be genuine, and 20% fake. Amazon is effectively subsidising the counterfeiter and encourages legitimately good reviews for an entirely fraudulent supplier! If they're allocated to different warehouses then chances of fake may vary by which warehouse is nearest. In aggregate the effect is the same. It's no wonder reviews are so often such a confusing and contradictory mess.
petra 8y ago
It's not about cheaper shipping - but also faster shipping. And where would Amazon be without faster shipping than their competitors ?