The funny thing is that Xbox has almost become a brand unto itself at this point. I've been following it since the beginning, and even so I forget Microsoft is

The funny thing is that Xbox has almost become a brand unto itself at this point. I've been following it since the beginning, and even so I forget Microsoft is behind it. With J. Allard and Robbie Bach gone, that could easily change. Without fierce, passionate protectors who get it, Microsoft could easily screw up one of their most awesome products.