I think lots of people have this issue, and it's backwards. Domains are used as identifiers, so people associate them with brands. They are horrible identifie

I think lots of people have this issue, and it's backwards. Domains are used as identifiers, so people associate them with brands. They are horrible identifiers. It needs to stop. Your domain is not your brand. I'm incredibly lucky to have tipjoy.com. It's such an excellent and short name, on a .com. I'm amazed it was available. That this is the exception is an indication of the problem.