> It's not "effectively" losing money. It's losing imaginary money. Well, to be fair, the money is real (or at least potentially real). It's the loss that's im

> It's not "effectively" losing money. It's losing imaginary money. Well, to be fair, the money is real (or at least potentially real). It's the loss that's imaginary. > then every sale to attract customers is a "loss leader" and the term has no useful meaning. Agreed. We already have the word "sale" (or "discount" or "promotion") without using the inaccurate word "loss".