They were exposed after they raised almost a billion dollars from sales and investments, often on the basis of glowing media. The book is filled with anecdotes

They were exposed after they raised almost a billion dollars from sales and investments, often on the basis of glowing media. The book is filled with anecdotes abt how the positive media was leveraged by Holmes and often cited by internal champions at Safeway and Walgreens to counter the skeptical voices in the room (“come on, they’re in Forbes, they can’t be a scam!”)