The main goal of DRM is to increase revenue, be it invasive DRM or less restrictive DRM. Invasive DRM has irritated customers and caused loss of sales. These

The main goal of DRM is to increase revenue, be it invasive DRM or less restrictive DRM. Invasive DRM has irritated customers and caused loss of sales. These guys are trying to create trust and goodwill with customers with a less restrictive DRM. It's more of a marketing tactic. It's actually a pretty good approach, admittedly lot of work for the developers.