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>(it's a red ocean, not a blue ocean) What does this mean? Thanks :)
by sincerely 8y ago
>(it's a red ocean, not a blue ocean)
What does this mean? Thanks :)
- abawany 8y agoI understand this to mean that the blue ocean opportunity is one where competition is scarce while a red ocean opportunity is one where competition is fierce and margins are tight [1]. https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Compe...