But of course, "If you can't measure it, you can't manage it", said by Drucker, says EVERYONE. Hence the cherry picking of preferential KPIs or OKRs. But, ac

But of course, "If you can't measure it, you can't manage it", said by Drucker, says EVERYONE. Hence the cherry picking of preferential KPIs or OKRs. But, actually, Drucker didn't say it. In fact, W. Edwards Deming said it. And what he actually said was "It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth.". So, basically, the quote held up as the "reason" behind excessive over-tracking of the wrong thing... is wrong. https://blog.deming.org/2015/08/myth-if-you-cant-measure-it-you-cant-manage-it/ https://blog.deming.org/2015/08/myth-if-you-cant-measure-it-...